NO GEN-AI DIRECTIVE

NO GEN-AI DIRECTIVE 2025

Three falsehoods have emerged about

Generative Artificial Intelligence (GEN-AI).

 

They need to be addressed in order to protect the longevity and creative freedom of independent filmmaking in the United Kingdom.

 

 

It needs to be acknowledged that:

 

 

GEN-AI is not intelligent

 

GEN-AI is not a tool

 

GEN-AI is not art

 

 

It needs to be acknowledged that:

 

GEN-AI is an environmentally-destructive agent against creativity 

 

GEN-AI is removing jobs in the United Kingdom’s filmmaking industry  

 

GEN-AI exploits intellectual property and tax credits from the creative industries

 

 

The action we must take to prevent further damage includes:

 

I.

 

Implementing a ‘NO GEN-AI’ trademark on cinematic works that did not use software that deceives its audience and denies work for human creatives.

 

It will become a recognisable signature to demonstrate it was an all human production that did not use software which contributes to the destruction of our natural environment and the destruction of human creativity and storytelling.

 

II. 

 

UK Films Tax Reliefs should not be given to films that use GEN-AI. The reliefs, like the AVEC and IFTC, are implemented by the government to protect the culture and jobs of the creative filmmaking economy. GEN-AI diminishes our artistic culture, removes jobs and crucial funds from the UK. Thus, its government and taxpayers should not support it and allow GEN-AI created films to exploit these publicly funded tax credits.

 

III. 

 

Seek remuneration fund and tax on GEN-AI companies that have exploited intellectual property from filmmakers and authors in the UK. This fund will be used to support independent filmmakers and cinematic companies that do not use GEN-AI in

their works and authorship.     

The ‘NO GEN-AI SCREEN 2025 MANIFESTO' elaborates on this directive and its implementation to protect the future of independent creative filmmaking

in the UK.

 

The authors even asked OpenAI’s ChatGPT what it thought of GEN-AI …

 

... and its answer agreed with us.

 

If you wish to support the directive please get in touch!

Contact

Contact Lead Author at:

contact@no-gen-ai.org